CLIENT : CANON 

BRIEF : Launch a new digital camera equiped with a 10x optical zoom lens. Underline the brand's leadership through innovation and technology by using unexpected media.

IDEA : Illustrate the product's main benefit by using parking posts, disguised as cameras. The mechanism simulates the movement of a powerful zoom lens.

ADVERTISING MEDIUM : Street marketing

CLIENT : CANON

BRIEF : Launch a new digital camera equiped with a 10x optical zoom lens. Underline the brand's leadership through innovation and technology by using unexpected media.

IDEA : Illustrate the product's main benefit by using parking posts, disguised as cameras. The mechanism simulates the movement of a powerful zoom lens.

ADVERTISING MEDIUM : Street marketing

CLIENT : CANON

BRIEF : Launch a new digital camera equiped with a 10x optical zoom lens. Underline the brand's leadership through innovation and technology by using unexpected media.

IDEA : Illustrate the product's main benefit by using parking posts, disguised as cameras. The mechanism simulates the movement of a powerful zoom lens.

ADVERTISING MEDIUM : Street marketing

CLIENT : CANON

BRIEF : Launch a new digital camera equiped with a 10x optical zoom lens. Underline the brand's leadership through innovation and technology by using unexpected media.

IDEA : Illustrate the product's main benefit by using parking posts, disguised as cameras. The mechanism simulates the movement of a powerful zoom lens.

ADVERTISING MEDIUM : Street marketing