CLIENT : Etat de Genève

BASE LINE : Even if rotten, give it a second life.

The State and Municipalities of the Canton of Geneva have come together to send an important message to its citizens: to recycle organic waste is important because they can still useful to society (biogas, compost for farmers, ...). THE IDEA: Organic waste is not marginal, unloved, it can still be useful to society. So give Organic waste second chance, a second life. During the campaign, each household received for free a small green bin to be given the means to actually separate organic trash from other waste.

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