CLIENT : La Française des jeux (French company of games)
SLOGAN : "See big."
BASE LINE : Make big money. Euromillions.
BRIEF : Find the best way to emphasize the huge gains of a new pan-european lottery EUROMILLIONS.
SOLUTION : We made the barriers on sidewalks in big cities look like they were grid on actual games. We then put numbers behind the crossed barriers to look like a checked number from a player.
ADVERTISING MEDIUM : Street marketing
CLIENT : La Française des jeux (French company of games)
SLOGAN : "See big."
BASE LINE : Make big money. Euromillions.
BRIEF : Find the best way to emphasize the huge gains of a new pan-european lottery EUROMILLIONS.
SOLUTION : We made the barriers on sidewalks in big cities look like they were grid on actual games. We then put numbers behind the crossed barriers to look like a checked number from a player.
ADVERTISING MEDIUM : Street marketing
CLIENT : La Française des jeux (French company of games)
SLOGAN : "See big."
BASE LINE : Make big money. Euromillions.
BRIEF : Find the best way to emphasize the huge gains of a new pan-european lottery EUROMILLIONS.
SOLUTION : We made the barriers on sidewalks in big cities look like they were grid on actual games. We then put numbers behind the crossed barriers to look like a checked number from a player.
ADVERTISING MEDIUM : Street marketing