CLIENT : Genève Aéroport

BASE LINE : Pumpkin before winning?

ADVERTISING CAMPAIGN : During Halloween, Geneva Airport has many passengers and wants its shops to be able to attract new customers. But how do they to attract them? THE IDEA: Create a real pumpkin mania that over runs the airport with offers in some shops. Pumpkin passengers are arranged among the real passengers to get the message across. A fun, offbeat and interactive tone that gives a good image of the airport.

ADVERTISING MEDIUM : Guerilla marketing, POS, e-board, banner