CLIENT : MORAND distillery since 1889

BASE LINE : Water, Earth, Sun, Fruit, Morand's know-how since 1889, Martigny

ADVERTISING CAMPAIGN : Launching of a new category of Eau-de-vie with an intense aroma of fruit : COEUR. A real masterpiece of Eau-de-vie! The secret : the incomparable flavour that the soil and climate of the Rhône upper valley infuses to the Williams pears and Luizet apricots.