CLIENT : NISSAN

BRIEF : During the International Car Fair in Paris, Nissan displayed the new Crossover Murano 4x4 designed for urban lifestyle. Objectives: To catch the attention of future consumers with a clever and interactive idea.

SOLUTION : Close to the showroom of the Car Fair, we used Murano stickers on zebra lines as if the car was driving on a mountain. We wanted to insist on the ease of adaptation of this car on different types of roads (city, mountain, country,...).

ADVERTISING MEDIUM : Street marketing

CLIENT : NISSAN

BRIEF : During the International Car Fair in Paris, Nissan displayed the new Crossover Murano 4x4 designed for urban lifestyle. Objectives: To catch the attention of future consumers with a clever and interactive idea.

SOLUTION : Close to the showroom of the Car Fair, we used Murano stickers on zebra lines as if the car was driving on a mountain. We wanted to insist on the ease of adaptation of this car on different types of roads (city, mountain, country,...).

ADVERTISING MEDIUM : Street marketing

CLIENT : NISSAN

BRIEF : During the International Car Fair in Paris, Nissan displayed the new Crossover Murano 4x4 designed for urban lifestyle. Objectives: To catch the attention of future consumers with a clever and interactive idea.

SOLUTION : Close to the showroom of the Car Fair, we used Murano stickers on zebra lines as if the car was driving on a mountain. We wanted to insist on the ease of adaptation of this car on different types of roads (city, mountain, country,...).

ADVERTISING MEDIUM : Street marketing