CLIENT : Etat de Genève

BASE LINE : Small changes make life better.

The State of Geneva wants to raise awareness among the population to put their health first in order to avoid getting seriously ill or have accidents. The campaign features illustrated characters to whom everyone can related. Using a friendly tone, they give examples of small changes that can easily be put in place on a daily basis, whether at home or at work. The objective is to encourage people to regain responsibility for their own health by making small changes to their lifestyles, thereby being in good health for as long as possible.

ADVERTISING MEDIUM : Outdoor, poster, print, post card, e-board, events