CLIENT : Salt Mobile AG

BASE LINE : Everything Unlimited. Always winner. Too Strong. Salt. Smart. Swiss

New positioning of the brand in the mobile's market : Salt is local and proposes strong offers with great prices. THE IDEA : To create a saga with a swiss ambassador who is appreciated and known for his physical strength and his winning temperament like Matthias Glarner (Swiss Wrestling King 2016).

ADVERTISING MEDIUM : TVC, Outdoor, POS, digital and social supports (banners, Youtube, Facebook), events