CLIENT : Salt Mobile AG

BASE LINE : Want a real gift? Want to be a true winner?


Salt offers really interesting subscription for young people and want to catch their attention using digital supports like Snapchat. THE IDEA: To create a series of sketches with Paul, a young, endearing, slightly clumsy man. He is a loser in his everyday life, but with Salt, that could change and he could become a winner. Light and humorous tone for this campaign in which homemade effects were used for a younger style

ADVERTISING MEDIUM : Digital and social supports (banners, Snapchat,Youtube, Facebook), events