CLIENT : TPF (Public Transports of Fribourg city)

ADVERTISING CAMPAIGN : Launch of the first SMS bus ticket in Switzerland. The user sends a SMS to 873 and receives a ticket directly on his mobile. Traveling by bus becomes easy now : no more money problems at ticket machines, no missed bus. We can buy where we want, when we want. New users are happy with the 873 smiley !

ADVERTISING MEDIUM : Guerilla marketing (873 smileys tagged in the streets of Fribourg for the launch), stickers on buses and ticket machines, Facebook contest (wear a smiley 873 badge and win maybe an Ipad), website

CLIENT : TPF (Public Transports of Fribourg city)

ADVERTISING CAMPAIGN : Launch of the first SMS bus ticket in Switzerland. The user sends a SMS to 873 and receives a ticket directly on his mobile. Traveling by bus becomes easy now : no more money problems at ticket machines, no missed bus. We can buy where we want, when we want. New users are happy with the 873 smiley !

ADVERTISING MEDIUM : Guerilla marketing (873 smileys tagged in the streets of Fribourg for the launch), stickers on buses and ticket machines, Facebook contest (wear a smiley 873 badge and win maybe an Ipad), website

CLIENT : TPF (Public Transports of Fribourg city)

ADVERTISING CAMPAIGN : Launch of the first SMS bus ticket in Switzerland. The user sends a SMS to 873 and receives a ticket directly on his mobile. Traveling by bus becomes easy now : no more money problems at ticket machines, no missed bus. We can buy where we want, when we want. New users are happy with the 873 smiley !

ADVERTISING MEDIUM : Guerilla marketing (873 smileys tagged in the streets of Fribourg for the launch), stickers on buses and ticket machines, Facebook contest (wear a smiley 873 badge and win maybe an Ipad), website

CLIENT : TPF (Public Transports of Fribourg city)

ADVERTISING CAMPAIGN : Launch of the first SMS bus ticket in Switzerland. The user sends a SMS to 873 and receives a ticket directly on his mobile. Traveling by bus becomes easy now : no more money problems at ticket machines, no missed bus. We can buy where we want, when we want. New users are happy with the 873 smiley !

ADVERTISING MEDIUM : Guerilla marketing (873 smileys tagged in the streets of Fribourg for the launch), stickers on buses and ticket machines, Facebook contest (wear a smiley 873 badge and win maybe an Ipad), website

CLIENT : TPF (Public Transports of Fribourg city)

ADVERTISING CAMPAIGN : Launch of the first SMS bus ticket in Switzerland. The user sends a SMS to 873 and receives a ticket directly on his mobile. Traveling by bus becomes easy now : no more money problems at ticket machines, no missed bus. We can buy where we want, when we want. New users are happy with the 873 smiley !

ADVERTISING MEDIUM : Guerilla marketing (873 smileys tagged in the streets of Fribourg for the launch), stickers on buses and ticket machines, Facebook contest (wear a smiley 873 badge and win maybe an Ipad), website

CLIENT : TPF (Public Transports of Fribourg city)

ADVERTISING CAMPAIGN : Launch of the first SMS bus ticket in Switzerland. The user sends a SMS to 873 and receives a ticket directly on his mobile. Traveling by bus becomes easy now : no more money problems at ticket machines, no missed bus. We can buy where we want, when we want. New users are happy with the 873 smiley !

ADVERTISING MEDIUM : Guerilla marketing (873 smileys tagged in the streets of Fribourg for the launch), stickers on buses and ticket machines, Facebook contest (wear a smiley 873 badge and win maybe an Ipad), website

CLIENT : TPF (Public Transports of Fribourg city)

ADVERTISING CAMPAIGN : Launch of the first SMS bus ticket in Switzerland. The user sends a SMS to 873 and receives a ticket directly on his mobile. Traveling by bus becomes easy now : no more money problems at ticket machines, no missed bus. We can buy where we want, when we want. New users are happy with the 873 smiley !

ADVERTISING MEDIUM : Guerilla marketing (873 smileys tagged in the streets of Fribourg for the launch), stickers on buses and ticket machines, Facebook contest (wear a smiley 873 badge and win maybe an Ipad), website

CLIENT : TPF (Public Transports of Fribourg city)

ADVERTISING CAMPAIGN : Launch of the first SMS bus ticket in Switzerland. The user sends a SMS to 873 and receives a ticket directly on his mobile. Traveling by bus becomes easy now : no more money problems at ticket machines, no missed bus. We can buy where we want, when we want. New users are happy with the 873 smiley !

ADVERTISING MEDIUM : Guerilla marketing (873 smileys tagged in the streets of Fribourg for the launch), stickers on buses and ticket machines, Facebook contest (wear a smiley 873 badge and win maybe an Ipad), website

CLIENT : TPF (Public Transports of Fribourg city)

ADVERTISING CAMPAIGN : Launch of the first SMS bus ticket in Switzerland. The user sends a SMS to 873 and receives a ticket directly on his mobile. Traveling by bus becomes easy now : no more money problems at ticket machines, no missed bus. We can buy where we want, when we want. New users are happy with the 873 smiley !

ADVERTISING MEDIUM : Guerilla marketing (873 smileys tagged in the streets of Fribourg for the launch), stickers on buses and ticket machines, Facebook contest (wear a smiley 873 badge and win maybe an Ipad), website

CLIENT : TPF (Public Transports of Fribourg city)

ADVERTISING CAMPAIGN : Launch of the first SMS bus ticket in Switzerland. The user sends a SMS to 873 and receives a ticket directly on his mobile. Traveling by bus becomes easy now : no more money problems at ticket machines, no missed bus. We can buy where we want, when we want. New users are happy with the 873 smiley !

ADVERTISING MEDIUM : Guerilla marketing (873 smileys tagged in the streets of Fribourg for the launch), stickers on buses and ticket machines, Facebook contest (wear a smiley 873 badge and win maybe an Ipad), website