CLIENT : TPG (Geneva public transports)

BASE LINE : Drivers wanted!

ADVERTISING CAMPAIGN : TPG and the Geneva Unemployment Office team up to create interest in becoming a driver among the unemployed. Did you know that a public transport driver requires an atypical profile? Do you love being on the road? Can you act in the heat of the moment? Are you an early bird or a night owl? Are you customer-oriented? Are you always available for others? Put your competencies to the service of the community, by joining an innovative and booming business. A campaign with a light and positive tone.