CLIENT : HENNIEZ (Nestlé Waters)

BASE LINE : What you drink is as important as what you eat. Eat well, drink well.

Henniez is a Swiss mineral water. The company is concerned by and very active in the protection of the environment in its region of Broye and in the well-being of the population. Henniez observed the following: the majority of consumers want a healthy diet, however they tend to pay attention to what they eat (fruits and vegetables), but not to what they drink (soda, syrups, juices). Henniez decided to address this issue by making a national campaign to bring back mineral water to the forefront of the scene as a healthy daily ingredient to a balanced diet.

ADVERTISING MEDIUM : Outdoor, poster, print, packaging, POS